In the press release Def Jam president Joie Manda went on to express the labels excitement in recruiting an artist with a unique perspective of the Midwest.
“Lil Reese brings a gritty, authentic perspective to life on the streets of Chicago,” said Manda in a statement. “It’s fitting that one of our brightest A&R executives, No I.D. – a fellow Chicago native and superproducer in his own right – brought Reese to us. Artists like Reese are part of our lifeblood here at Def Jam, where we not only cherish our heritage as the definitive label in hip-hop, but seek out, sign and develop the freshest talent our culture has to offer.”