Pusha T and Malice, born Terrence and Gene Thornton, have teamed up with designer Doug Life to develop a signature line of denim jeans, jackets, hoodies, and other street-themed wear.
“It’s based around the idea of when clothes were collectables,” Pusha said of the brand, which fuses urban and rock-influenced styles. “It represents youth and influence.”
Clipse, who have become the unofficial poster-boys for the Japanese-based clothing brand A Bathing Ape (BAPE), will be joining fellow Virginia producer Pharrell Williams in the fashion world.
Williams recently launched his own lines Ice Cream and Billionaire Boys Club (BBC) with flagship stores in Japan and Hong Kong.
Play Cloths will be featured at the annual MAGIC Trade Show Expo in February, hosted in Las Vegas.
Pusha T and Malice are also working on their third studio album, expected to drop in the summer